about
BAKAEVE
BAKAEVE began with a simple question:
What if an archive could feel warm, human, and close to everyday life?
The name BAKAEVE originates from the word archive.
Its sound is intentionally preserved, while its spelling is carefully reworked.
By replacing “A” with “B” and reshaping the word entirely,
we moved away from the rigidity of the original form
without losing the meaning it carries.
BAKAEVE reflects the everyday spirit of people quietly building their own journeys.
It transforms the idea of an archive from something static into a living space —
a place to collect, shape, and grow personal stories over time.
Our vision is simple:
to create the most approachable lifestyle archive,
where everyone can build their own story with sincerity, care, and intention.
101APPAREL is rooted in individual freedom and the values essential to everyday life.
Our journey began with BAKAEVE — a collective platform created to embrace diverse lifestyles under one shared identity, “101.”
From this foundation, 101APPAREL was born
as a more tangible expression of that philosophy.
The essence of BAKAEVE — the archive as a space for recording
one’s way of life — is carried forward through
101APPAREL and reinterpreted into everyday wear.
Designed to move with you, live with you, and age with you,
101APPAREL exists not to define a lifestyle, but to accompany it.
We aim to become the most relatable lifestyle archive,
offering sincere, one-on-one experiences through what you choose to wear.
about
Simbol logo
101APPAREL is more than just activewear
— it is a lifestyle archive that grows with you.
Our symbol, where the 101 logo embraces APPAREL,
represents our philosophy of 1 on 1 genuine experiences.
It reflects our commitment to staying close to everyday life —
approachable, authentic, and shaped by the people who wear it.