1. Introduction

101APPAREL is committed to protecting your privacy in accordance with the Privacy Act 1988 (Cth), the Australian Privacy Principles (APPs), and the Notifiable Data Breaches (NDB) Scheme.
This Privacy Policy explains how we collect, use, store, disclose, and protect your personal information when you interact with us online or offline.

By accessing our Website, creating an account, purchasing our products, or engaging with our marketing content, you agree to this Privacy Policy.

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2. Scope of this Policy

This Privacy Policy applies to:

• Our website hosted via Wix

• Purchases made using Stripe

• Marketing activities via Instagram, TikTok, Google, and Xiaohongshu (RED)

• Customers located in Australia and international users who may access our services

We may update this Policy to reflect changes to our business or legal requirements. The updated version will be published on this page with the revised Effective Date.

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3. What Personal Information We Collect

We collect personal information that is reasonably necessary to provide our products and services.

3.1 Information You Provide Directly

• Full name

• Email address

• Phone number

• Billing and shipping address

• Date of birth (optional for memberships or promotions)

• Payment information (processed via Stripe – we do not store complete card details)

• Account username and password

• Communication records (emails, live chat, customer service requests)

• Social media handles or usernames if you contact us via Instagram, TikTok, or RED

3.2 Information Collected Automatically

When you visit our Website, we may automatically collect:

• IP address and approximate geolocation

• Browser type, device model, operating system

• Website browsing behaviour (pages viewed, time spent, click actions)

• Cookies, pixels, tracking technologies (Google Analytics, Meta Pixel, TikTok Pixel, RED Pixel)

3.3 Sensitive Information

We do not generally collect sensitive information (such as health data). If required for a specific program (e.g., inclusive sizing feedback), we will only collect such information with your explicit consent.

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4. How We Collect Personal Information

We collect personal information in the following ways:

• When you create an account or subscribe to our mailing list

• When you make a purchase or request an exchange/return

• When you engage with our social media channels

• Through cookies and analytics tools used by Wix and third-party marketing platforms

• When you participate in promotions, surveys, or loyalty programs

You may choose not to provide certain information, however, this may prevent you from using some features of our Website.

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5. Why We Collect Your Personal Information

We collect personal information for the following purposes:

5.1 To Provide Services

• Process and fulfil your orders

• Deliver goods to your nominated address

• Communicate order status and shipping updates

• Enable secure login and account management

5.2 To Improve Our Website and Customer Experience

• Analyze website usage to improve functionality

• Personalize your shopping experience

• Track performance of marketing campaigns and audience engagement

5.3 Marketing and Promotions

• Send promotional offers, newsletters, and loyalty rewards

• Deliver targeted advertisements based on browsing behaviour (with your consent)

• Retarget customers who have shown interest in our products

5.4 Legal & Compliance

• Maintain transaction records as required by law

• Verify identity to prevent fraud

• Comply with Australian Consumer Law or court orders
   

6. Legal Basis for Processing

We collect and process your personal information under the following lawful bases:

• Your Consent (e.g., marketing emails, cookies)

• Performance of a Contract (fulfilling your order)

• Legal Obligations (record-keeping, tax compliance)

• Legitimate Interests (improving customer experience, preventing fraud, marketing to existing customers)
   

7. Cookies and Tracking Technologies

Our Website uses cookies and tracking technologies to improve user experience and analyze site performance.

7.1 What Are Cookies?

Cookies are small files stored on your device to assist with:

• Remembering your shopping cart

• Saving login preferences

• Tracking browsing behaviour for analytics and advertising

7.2 Types of Cookies We Use

TypePurpose

Essential CookiesEnable core website functions (checkout, login)

Analytics CookiesUnderstand website traffic and user interactions

Marketing CookiesDeliver personalized ads via Instagram, Google, TikTok, RED

Functionality CookiesRemember preferences and improve browsing experience

7.3 How to Manage Cookies

You may disable cookies in your browser settings. However, some features may not function correctly.

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8. Disclosure of Personal Information to Third Parties

We only share your personal information where it is necessary for business operations or where required by law.

We may disclose your information to the following types of third parties:

• Website hosting and data storage provider: Wix.com Ltd

• Payment processors: Stripe Payments Australia Pty Ltd

• Delivery and logistics providers: Australia Post, DHL, or other couriers

• Marketing and analytics services: Meta (Instagram/Facebook), TikTok, Google Analytics/Ads, Xiaohongshu (RED)

• Professional service providers: Accountants, auditors, legal advisors

• Regulatory or government authorities: if required under law or court order

We do not sell, rent, or trade your personal information to any unauthorized third parties.
 

9. Cross-Border Data Transfers

As our Website is hosted on Wix, and payments are processed by Stripe, your information may be transferred to, and stored on servers located outside Australia, including the United States, European Union, and other jurisdictions.

We ensure that any overseas transfer of information:

• Is protected by appropriate contractual safeguards

• Complies with requirements under the Australian Privacy Principles (APP 8)

• Is only transferred to parties that uphold privacy protections equivalent to those in Australia

By using our Website, you consent to such international transfers where necessary.
 

10. Data Security Measures

We take reasonable steps to protect your personal information from unauthorized access, misuse, loss, alteration, or disclosure.

10.1 Security Measures Include:

• SSL (Secure Socket Layer) encryption

• Firewall and intrusion prevention systems

• Role-based access controls and staff training

• Secure payment gateway integration (Stripe is PCI-DSS compliant)

• Data backups and encrypted cloud storage (Wix infrastructure)

However, no method of data transmission or storage is 100% secure. You acknowledge that you provide personal information at your own risk.
 

11. Data Retention Policy

We retain personal information only for as long as necessary to fulfil the purposes outlined in this Privacy Policy, or as required by law.

Type of DataRetention Period

Order & transaction recordsMinimum 7 years (required by taxation law)

Customer account detailsRetained while account is active

Marketing and subscription dataUntil you unsubscribe or request deletion

Inactive accountsMay be anonymised or deleted after 24 months

When data is no longer needed, we will securely destroy or de-identify it.
 

12. Your Rights Under Australian Privacy Law

Under the Privacy Act 1988 (Cth) and the Australian Privacy Principles, you have the right to:

• Access your personal information we hold about you

• Request correction of inaccurate or outdated information

• Request deletion of your account or information, subject to legal retention obligations

• Opt out of marketing communications at any time

• Withdraw consent where processing is based on consent

• Make a complaint if you believe your privacy has been breached

How to Exercise Your Rights:

Please contact us via email at privacy@101apparel.com.au with proof of identity and details of your request. We will respond within a reasonable time (usually within 30 days).
 

13. International Users (GDPR & Global Jurisdiction Clause)

While our primary audience is customers in Australia, international users may access our Website. If you are located in the European Union, United Kingdom, or other jurisdictions with specific privacy laws, the following applies:

• We will only process your data where we have a lawful basis (contract performance, legitimate interest, legal obligation, or consent)

• You may request data portability or restriction of processing

• You may lodge a complaint with your local data protection authority

By using our services, you consent to the transfer of your personal information to Australia and other jurisdictions.
 

14. Children’s Privacy

Our Website is not intended for individuals under the age of 16.
We do not knowingly collect personal information from children without verifiable parental consent.
If we become aware that a minor has submitted personal information, we will delete it immediately.
 

15. Notifiable Data Breaches Scheme (NDB)

In the event of a data breach that is likely to result in serious harm, we will:

1. Promptly assess the breach;

2. Notify affected individuals;

3. Notify the Office of the Australian Information Commissioner (OAIC);

4. Take steps to prevent further breaches.

Your privacy and data protection is our priority.
 

16. Your Consent and Control

By using our Website, you consent to:

• The collection and processing of personal data as described in this Policy

• The use of cookies and tracking technologies

• The transfer of your information outside Australia where required

You may withdraw your consent at any time, though this may affect your ability to use certain features of the Website.

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17. Marketing Communications

We may use your personal information to send you marketing communications, promotions, product updates, restock alerts, and event invitations.

17.1 How We Send Marketing

• Email newsletters

• SMS alerts (if opted in)

• Social media advertisements (Instagram, TikTok, Google Ads, Xiaohongshu)

• Browser notifications (where enabled)

17.2 Consent & Opt-Out

You may opt out of marketing communications at any time by:

• Clicking “unsubscribe” in email footers

• Adjusting your account settings

• Contacting us directly at privacy@101apparel.com.au

Even if you unsubscribe from marketing, we may still send you essential service emails (e.g. order confirmations, account updates).
 

18. Links to Third-Party Websites

Our Website may contain links to third-party websites, social media platforms, or services.
We are not responsible for the privacy practices or content of these external sites.
We encourage you to read their privacy policies before providing any personal information.
 

19. Changes to This Privacy Policy

We may update or amend this Privacy Policy from time to time to reflect changes in law, technology, or business operations.
Any changes will be published on this page with a revised Effective Date.
By continuing to use our Website after such changes, you agree to the updated Privacy Policy.
 

20. How to Contact Us

If you have questions about this Privacy Policy or would like to exercise your privacy rights, please contact us:

Privacy Officer – 101APPAREL
📧 Email: privacy@101apparel.com.au
 

21. Complaints Procedure

If you believe that your privacy has been breached or your personal information has been mishandled:

Step 1: Contact Us

Please email us at privacy@101apparel.com.au with details of the alleged breach. We will respond within 30 days.

Step 2: Escalate to OAIC (if unresolved)

If you are not satisfied with our response, you may lodge a complaint with the Australian Government’s privacy regulator:

Office of the Australian Information Commissioner (OAIC)
🌐 www.oaic.gov.au
☎ 1300 363 992
 

22. Summary of Your Rights Under Australian Law

Under the Privacy Act 1988 and the Australian Consumer Law, you have the right to:

• Know how your personal information is collected, stored, and used

• Access and update your personal information

• Request deletion of your information where lawful

• Opt-out of marketing communications

• Be informed of any data breach likely to cause serious harm

• Lodge a complaint with the OAIC
   

23. Final Statement

Your privacy and trust are important to us. 101APPAREL is committed to being transparent about how we handle your data, and to ensuring that your personal information is protected in accordance with Australian privacy law and global best practices.

By using our Website, you acknowledge that you have read and understood this Privacy Policy and agree to its terms.